How To Scale Personalized Video w/ Potion ft Andrew Boos (Co-Owner @ Potion) & Kanad Bahalkar (Co-Owner @ Potion)

The Lowly SDR Podcast

Today we have on very special guests, disrupting the video prospecting space, & changing how we look at personalized video, the creators of the new video tool Potion - Andrew Boos (Co-Owner @ Potion & Owner of Darwinian Ventures) & Kanad Bahalkar (Co-Owner @ Potion & Former UX Engineer @ Google)
After hearing about the new video tool (like Vidyard, Loom, BombBomb, ect) but w/ the ability to scale personalized video using AI... I took a demo & was blown away. I’ve been working closely w/ their team ever since. I truly believe this will be the next big tech in B2B SaaS. But, just like with any new technology, comes new challenges. And with great power, comes great responsibility.
In this ep. we will cover:

• Why personalized video is so effective
• The challenges behind scaling personalization
• Why AI personalized video is no different than popular email automation tools like Outreach or SalesLoft
• The ethical debate surrounding AI video & how Potion makes it impossible to create “Deep Fake” videos
• What the future of Potion looks like & new features coming soon!

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