It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Konten disediakan oleh The Loyalty Podcast and Iain Pringle. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh The Loyalty Podcast and Iain Pringle atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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Podcast 60 - The case for loyalty in difficult times
MP3•Beranda episode
Manage episode 398843754 series 2791632
Konten disediakan oleh The Loyalty Podcast and Iain Pringle. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh The Loyalty Podcast and Iain Pringle atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
In tough times what do you do when the marketing budget is cut? What is your response? How do you make the case for investing in customers? In this episode we are joined by Melanie Van Rooy, of Clicks in South Africa, Phil Hawkins in Australia and Phil Rubin in Australia. A must listen in difficult times!
…
continue reading
70 episode
MP3•Beranda episode
Manage episode 398843754 series 2791632
Konten disediakan oleh The Loyalty Podcast and Iain Pringle. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh The Loyalty Podcast and Iain Pringle atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
In tough times what do you do when the marketing budget is cut? What is your response? How do you make the case for investing in customers? In this episode we are joined by Melanie Van Rooy, of Clicks in South Africa, Phil Hawkins in Australia and Phil Rubin in Australia. A must listen in difficult times!
…
continue reading
70 episode
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