What is Music Marketing? Plus the Best Music Marketing Advice You'll Hear This Year with Stephen Green

The Magic of Songwriting with Francesca de Valence

In this industry conversation with music media stalwart Stephen Green, we tackle the question of what marketing is from a macro viewpoint as well as best practices for pitching to media outlets and radio, and how artists can focus their marketing efforts on where it counts most and for maximum impact.
Want Professional Development mentorship to guide and support you to release your songs to the world? Find out more about Level Up Club here.
Find out more and contact us at I Heart Songwriting Club & Francesca de Valence.
About Stephen Green:
Stephen Green is the CEO of The Music Press, which runs four of Australia's most vital music media outlets, TheMusic.com.au, Purple Sneakers, Kill Your Stereo and Countrytown, speaking to nearly half a million music fans every month. Stephen also runs communications company SGC Media and Radio Monitor, Australia's key B2B airplay statistics platform. Stephen has been working in music media and marketing for over 25 years, with his businesses spearheading campaigns for the likes of Gurrumul, Sheppard, Fire Fight Australia, BIGSOUND, Queensland Music Trails and more. He's also a Dad, husband, vinyl collector, political campaigner and music industry advocate.
Timestamp:
2:45 - You never know who the next big songwriting or artist is going to be
6:53 - This is what makes a great song
10:30 - How an enhanced fan opportunity created different audience dynamics on Hansen’s tour
13:50 - How emotional connection to a song is enhanced by key events in your life
16:00 - Choosing songs is part of the marketing strategy
23:40 - Big marketing mistake artists make
36:05 - What works well when doing your own pitching and publicity
54:00 - Why marketing services cost so much

Get your creativity, confidence, and songwriting output flowing. Join The Club and receive the support and structure to write 10 songs in 10 weeks and get feedback from a private peer community. This is THE essential writing practice that has changed the careers and lives of 1000s of songwriters worldwide.

Just getting started on your songwriting journey and need more hands-on support? Establish a firm foundation and develop your musical and lyric skills with our Beginner Songwriting Courses. They are the perfect place to begin and cover everything you need to know to write your first songs. You’ll receive lessons from Francesca directly!

Don’t struggle to write your next album - write an album a year with ease! Watch our Free Songwriting Masterclass.

Want more for your songwriting but don’t know where to go from here? Take the I Heart Songwriting Club Quiz to discover your next steps and inspire your way to writing better songs.

Get songwriting insights from I Heart Songwriting Club:

Instagram

Facebook

YouTube

Be inspired by Francesca on socials:

YouTube

Facebook

Instagram

Theme song: “Put One Foot In Front Of The Other One” music and lyrics by Francesca de Valence

If you love this episode, please subscribe, leave a review and tell everyone you know about The Magic of Songwriting.

Thank you for joining us.