Ep 411: In-Person Markets as Customer Research with Yvonne Rausch

The Maker's Playbook

A lot of the time, we think about the benefits of in-person markets solely related to the sales we do on the specific day(s) of the market. But what if you thought a little bit more strategically? This week’s guest shares how she’s approaching selling at markets as a means of direct market research for who her ideal customer just might be… or not be.
Guest Resources:
Yvonne's Instagram - @_yvonnerausch

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Chapter

1. Yvonne - Cristi edit (00:00:00)

2. Hello (00:02:33)

3. Who is Yvonne Rausch? (00:03:04)

4. A full-time maker (00:03:54)

5. Studio space and workflow (00:09:17)

6. Label everything - quick story (00:12:42)

7. The Energizer Bunny (00:15:55)

8. Excited about the business side (00:26:21)

9. Designing for businesses (00:28:41)

10. Selling on markets (00:38:10)

11. Find your ideal customer (00:44:35)

12. About the transition into markets (00:56:00)