MVP137: How To Create Video Content and Why It's One of the Most Powerful Ways To Market Your Game Store

The Manaverse Podcast: Magic: the Gathering Business / Game Store Entrepreneurship / LGS Professionals

Frank Rossi and Jordan Shankman are the featured guests for today's episode of the podcast. Frank and Jordan are the owners of Petrichor Productions in the Greater Atlanta area and they specialize in video production and helping businesses bring their brand story to vibrant life. The Petrichor team recently worked with Jason Mastowski, the owner of Peach State Games in Woodstock, GA, to create a video telling the story of his shop and the amazing community that has formed around Jason's passion and energy. It's a great example of how a well produced video can convey emotion and tell a story that can't really be replicated any other way. Check out the short three minute video they created for Jason below.

https://www.youtube.com/watch?v=Y-TdqzviHho

In our interview, the Petrichor guys and I discuss why video is so effective and creating a connection between businesses and potential customers, how you can start creating video content for your game store today without the need for expensive cameras or equipment, and what makes a piece of video content effective.

Video is one of the most powerful ways you can market your business, and when paired with social media and digital marketing, it's a great tool for getting new customers into your store or shopping your website. If you're an established game store that offers a great experience to your customers, this is an excellent strategy for taking your marketing to the next level. Find out how the Manaverse Marketing Agency and Petrichor team can blow up your inbox and in store traffic with a killer video marketing package by going to manaversesaga.com/petrichor.