The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
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Why Engineering Knowledge Should Drive Marketing Messaging w/ Adam Kimmel
MP3•Beranda episode
Manage episode 430321225 series 3394167
Konten disediakan oleh Joe Sullivan. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Joe Sullivan atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Engineers and marketers may come from different planets. But in manufacturing environments that involve selling technical, complex products, marketers NEED the knowledge of those engineers to drive messaging strategy. So how do you make that happen? How do you get the engineer to understand why their expertise and participation in marketing matters? And how do you get the marketer to understand how the engineer thinks? In today's conversation, Adam Kimmel (who comes from the planet of engineering and is a transplant on the planet of marketing) will unpack it all for you.
…
continue reading
228 episode
MP3•Beranda episode
Manage episode 430321225 series 3394167
Konten disediakan oleh Joe Sullivan. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Joe Sullivan atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Engineers and marketers may come from different planets. But in manufacturing environments that involve selling technical, complex products, marketers NEED the knowledge of those engineers to drive messaging strategy. So how do you make that happen? How do you get the engineer to understand why their expertise and participation in marketing matters? And how do you get the marketer to understand how the engineer thinks? In today's conversation, Adam Kimmel (who comes from the planet of engineering and is a transplant on the planet of marketing) will unpack it all for you.
…
continue reading
228 episode
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