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#41 Olympics, ABC ad spend explodes, Qantas
Manage episode 434085788 series 3204431
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The Marketer Podcast #41
All things marketing with Carma Levene & Clayton Smith
Big Hits
Grill The Marketer - Kate Kirwin Review - read the wrap
Olympics putting up mega audience numbers compared to Tokyo
Adam Ferrier says some Olympics Branded Ads are too vague
US numbers - link here
Aus numbers - link here
ABC’s advertising spend skyrockets as audience numbers fall - link here
Album Cuts
Qantas fallout continues, how’s the brand doing?
Former Qantas chief executive Alan Joyce's multi-million-dollar payout reduced by almost $10 million - article link
May 2024 - Qantas admits to misleading customers, sold tickets on tens of thousands of flights already canceled.
REX - Also in hot water about predatory behavior towards new low cost airline Rex
AI Reality Check - AI platforms are growing, Google still rules supreme - https://sparktoro.com/blog/new-research-so-far-ai-is-not-disrupting-search-or-making-a-dent-in-google/
9 Network Staff went on strike on the eve of the Paris Olympics - link here
Events
Grill The Marketer September - Get Tix
41 episode
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