Sales Mapping and the Buyer Journey

The Marketing Blender Show

Hello and welcome back to The Marketing Blender Show!

In this episode, hosts Dacia and Daisy delve into sales mapping and the buyer's journey, discussing how aligning sales and marketing efforts can lead to significant ROI.

They emphasize understanding buyer personas and tailoring tactics to meet the buyers' goals and preferences. Key topics include reducing risk, creating customized experiences, and using the 'sales mapping' process to design a seamless buyer journey that avoids common pitfalls. Additionally, they provide practical steps for generating interest, building trust, and closing deals. The episode includes a comprehensive list of B2B sales mapping tactics available in the show notes.

Don't miss out on tips for optimizing your marketing plan and sales strategies!

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This is our Sales Mapping Checklist:

Awareness - Generate Interest

- Social Media (LinkedIn, sometimes FB and YouTube - IG B2C, Twitter, Pinterest, Reddit, etc.)
- Amazon
- Direct outreach (cold calling, cold emailing or direct messaging)
- Public Relations (press releases, earned media, etc.)
- Membership and sponsorship in professional organizations
- Speaking engagements (live, in-person or remote, lunch & learns, presentations, workshops)
- Trade shows and industry events
- Forum conversation participation
- Referral Requests/Peer Introductions
- CEO Thought Leadership Articles
- Guest speaking on podcasts
- Paid digital ads (Google ads, social media boosted content and ads, radio)
- Print ads (only if the budget allows it)
- Direct Mail (Account Based Marketing)
- Organic SEO (blogs and landing pages)
- Guest blogging

Consideration - Build Trust

- Email Nurture (newsletters or email sequences)
- Presentations | Webinars | Round Tables
- Co-Promotion with Partners
- Comparison matrix
- Infographic
- Questionnaires - Assessments - Checklists
- Demos (decks and videos)
- Explainer video
- ROI Analysis
- Website
- Testimonials (LinkedIn recommendations, Google reviews, video testimonials, etc.)
- Case Studies (written, video)
- Sell Sheets (product one-pagers)
- eBooks or Reports
- White papers
- Industry reports
- Template
- Analyst Relations

Decision - Close the Deal

- Use case exploration
- Budgetary estimate
- Audits | Reviews |Assessments
- RFPs | Bids | Proposals
- Pilot programs