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How To Speak ABM: Episode 1 – Getting Started with Account-Based Marketing
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Manage episode 273469871 series 107975
Our new series demystifies the evolving B2B strategy called Account-Based Marketing (ABM). In episode 1, we introduce the fundamentals of ABM and explain how it's helping marketing and sales teams target accounts that are the best fit for potential business.
Guests:
- Mike Kostow, GM Pardot at Salesforce
- Emma Chalwin, SVP Global Field Marketing at Salesforce
Resources:
- The B2B Marketer's Guide to ABM: https://sfdc.co/crK9NC
- 6th State of Marketing Report: https://sfdc.co/p5LXG
123 episode
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on February 23, 2022 11:18 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 273469871 series 107975
Our new series demystifies the evolving B2B strategy called Account-Based Marketing (ABM). In episode 1, we introduce the fundamentals of ABM and explain how it's helping marketing and sales teams target accounts that are the best fit for potential business.
Guests:
- Mike Kostow, GM Pardot at Salesforce
- Emma Chalwin, SVP Global Field Marketing at Salesforce
Resources:
- The B2B Marketer's Guide to ABM: https://sfdc.co/crK9NC
- 6th State of Marketing Report: https://sfdc.co/p5LXG
123 episode
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