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How to Speak ABM: Episode 5 – Three’s Company
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Manage episode 276274501 series 107975
Our new series demystifies the world of Account-Based Marketing (ABM). In episode 5, we take a peak into the relationship between Salesforce's marketing, sales and service teams. We then discuss a recent report from Boston Consulting Group that shows the benefits for companies who are moving towards an Account-Based Engagement approach.
Guests:
- Rob Archacki, Partner and Associate Director, B2B Marketing & Sales at BCG
- Lisa Perry, Sr. Manager, 1:1 Enterprise ABM, Salesforce
- Cinzia Bazzo - National Vice President Retail Canada, Salesforce
Resources:
- Webinar - How Marketers Are Driving Account Engagement and Growth with ABM: https://sfdc.co/MOeXW
- BCG Report - Moving Beyond ABM to Account-Based Engagement: https://sfdc.co/ApQwH
123 episode
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on February 23, 2022 11:18 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 276274501 series 107975
Our new series demystifies the world of Account-Based Marketing (ABM). In episode 5, we take a peak into the relationship between Salesforce's marketing, sales and service teams. We then discuss a recent report from Boston Consulting Group that shows the benefits for companies who are moving towards an Account-Based Engagement approach.
Guests:
- Rob Archacki, Partner and Associate Director, B2B Marketing & Sales at BCG
- Lisa Perry, Sr. Manager, 1:1 Enterprise ABM, Salesforce
- Cinzia Bazzo - National Vice President Retail Canada, Salesforce
Resources:
- Webinar - How Marketers Are Driving Account Engagement and Growth with ABM: https://sfdc.co/MOeXW
- BCG Report - Moving Beyond ABM to Account-Based Engagement: https://sfdc.co/ApQwH
123 episode
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