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How to Speak ABM: Episode 5 – Three’s Company

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Konten disediakan oleh Salesforce. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Salesforce atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 5, we take a peak into the relationship between Salesforce's marketing, sales and service teams. We then discuss a recent report from Boston Consulting Group that shows the benefits for companies who are moving towards an Account-Based Engagement approach.

Guests:

  • Rob Archacki, Partner and Associate Director, B2B Marketing & Sales at BCG
  • Lisa Perry, Sr. Manager, 1:1 Enterprise ABM, Salesforce
  • Cinzia Bazzo - National Vice President Retail Canada, Salesforce

Resources:

  1. Webinar - How Marketers Are Driving Account Engagement and Growth with ABM: https://sfdc.co/MOeXW
  2. BCG Report - Moving Beyond ABM to Account-Based Engagement: https://sfdc.co/ApQwH
  continue reading

123 episode

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What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 276274501 series 107975
Konten disediakan oleh Salesforce. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Salesforce atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 5, we take a peak into the relationship between Salesforce's marketing, sales and service teams. We then discuss a recent report from Boston Consulting Group that shows the benefits for companies who are moving towards an Account-Based Engagement approach.

Guests:

  • Rob Archacki, Partner and Associate Director, B2B Marketing & Sales at BCG
  • Lisa Perry, Sr. Manager, 1:1 Enterprise ABM, Salesforce
  • Cinzia Bazzo - National Vice President Retail Canada, Salesforce

Resources:

  1. Webinar - How Marketers Are Driving Account Engagement and Growth with ABM: https://sfdc.co/MOeXW
  2. BCG Report - Moving Beyond ABM to Account-Based Engagement: https://sfdc.co/ApQwH
  continue reading

123 episode

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