S2E03: “From Strategy to Execution: The Importance of Actionability”, with Mathieu Badard, Vice President & General Manager, Joint Replacement, Europe at Stryker

The Marketing Consultation

In this new episode of The Marketing Consultation, we are joined by Mathieu Badard, a seasoned leader in the healthcare industry, who currently serves as the Vice President & General Manager for Joint Replacement, Europe at Stryker.
Mathieu's journey is one of continuous learning and adaptation. In our conversation, he shares his wealth of knowledge and talks about his early days as a sales representative, where he learned the importance of understanding customer behaviors and needs, without making assumptions.
As Mathieu moved to marketing and business management roles, he discovered the perfect recipe for business success: a good strategy coupled with excellent execution. He emphasizes that a strategy is only as good as its actionable, and he would always prefer a good strategy with perfect execution over the opposite.
Mathieu also shares his insights on the challenging transition from an individual contributor to a people manager role. He stresses the criticality of understanding the new role and what success looks like in the eyes of your leader. He also highlights the need to accept that you will not control everything and that your performance will be the sum of your team's performance.
In addition to his professional insights, Mathieu shares his philosophy on work-life balance. He believes in maintaining a life balance, where work is an important part but not the entirety. He emphasizes the importance of exercise, mindfulness, spending time with family, and being transparent about your feelings.
Mathieu's story is one of determination, adaptability, and a deep understanding of the dynamics of the healthcare industry. Tune in to this episode to learn from Mathieu's experiences and get ready to be inspired!
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