Most Of Your Problems Are Due To (a Lack Of) Marketing Data Governance The Marketing Intelligence Show podcast

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Most of your problems are due to (a lack of) Marketing Data Governance

1y ago 39:42

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Konten disediakan oleh Supermetrics. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Supermetrics atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Most marketing data problems are masquerading as data governance problems.

If you don’t know which campaigns are driving results, you should revisit your tagging setup. If you’re unsure, who has access to what data, you need to improve your data-sharing process.

Without a good governance strategy, data becomes a liability rather than an asset.

In this episode, we discuss how you can build a marketing data governance strategy and improve trust in your data.

… continue reading

79 episode

#Business #Marketing #Supermetrics

Artwork

Most of your problems are due to (a lack of) Marketing Data Governance

The Marketing Intelligence Show

16 subscribers

published 1y ago

Bagikan

MP3•Beranda episode

Konten disediakan oleh Supermetrics. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Supermetrics atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Most marketing data problems are masquerading as data governance problems.

If you don’t know which campaigns are driving results, you should revisit your tagging setup. If you’re unsure, who has access to what data, you need to improve your data-sharing process.

Without a good governance strategy, data becomes a liability rather than an asset.

In this episode, we discuss how you can build a marketing data governance strategy and improve trust in your data.

… continue reading

79 episode

#Business #Marketing #Supermetrics

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