))
7: Unselling and Demarketing - Interview on ABC Radio
Manage episode 337490301 series 3381953
Konten disediakan oleh Hosted by Dr Paul Harrison from Deakin Business School. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Hosted by Dr Paul Harrison from Deakin Business School atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
If we think about the product offering a range of benefits, we can see how this might also be communicated through packaging and the service environment.
Aesop, for example, has changed the way that companies package and sell beauty products.
In this interview with Dr Paul Harrison from Deakin Business School by David Astle at ABC Radio they discuss how brands influence consumer behaviour through packaging, store layout and selling the "idea" of the brand.
Although advertising is also discussed, what is important here is how the companies present the whole product to their target markets.
Beyond shampoo, moisturiser and post-poo drops, what is a company like Aesop selling you?
26 episode
Bagikan
