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Thinking Outside the Box - Creative Marketing for Meta, TikTok & More | Lauren Petrullo | MMP #011
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Kevin King and Norm Farrar bring on a one-of-a-kind misfit, Lauren Petrullo. Lauren is known for her outside-the-box thinking and the creative marketing tactics she uses for Meta, Pinterest, YouTube, and TikTok. Lauren is the founder of Mongoose Media and a faculty member at Digital Marketer.
In this episode, find out what not to do with your organic content, the future of TikTok, and how to get the best engagement on social media.
Timestamps
0:00 Welcome to the Misfits
3:00 This Week’s Guest
6:28 Lauren Petrullo
9:45 Who is Lauren Petrullo
12:50 Working at Disney
15:14 Outside of the Box
19:50 Drill Down on Localization
24:10 Facebook Group Hack
26:14 AI Language Prompting
29:10 Reddit Link Building
33:33 Is Meta Still Worth it?
43:00 The Future of TikTok
48:03 Don’t Do Boost Everything
49:58 Commenting on Ads
52:53 Best Engagement
57:58 YouTube Ad Tips
59:45 Lauren’s Misfit
Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!
Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it.
Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all.
This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!
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