Mark Benson - Immersive Experiences and Embracing New Means of Storytelling

The MCA Prodcast

This week on The MCA Prodcast Pat Murphy talks to President of The Mill, Mark Benson. Before the brands merged Mark was CEO of MPC Advertising – the Moving Picture Company - under whose leadership the organisation was transformed into a multi-award-winning global creative studio.

Mark and Pat reminisce on their early days as runners, and how that shaped them for their future careers. Mark reflects on how client service was something that always fascinated him, and MPC’s commitment to clients and relationships was something that kept him at the business for 25 years! Mark also explains how MPC transitioned from working exclusively on ads, to later providing post-production services for big screen movie projects such as The Harry Potter franchise.

When discussing MPC’s merger with The Mill Mark says ‘the fundamentals haven't changed. We are all excited about how we go forwards into new markets and new areas of opportunity, predicated on talent, and a real understanding of what a narrative, what a story can be and how it's told’. Parent company Technicolour has the ambition to become the ‘world's largest creative visual arts company’ and Mark explains how that aspiration is being achieved, branching recently into new areas like The Sphere, 3D Billboards, live theatre and more. Mark reveals how projects like the upcoming Elvis immersive experience are setting new standards in storytelling by engaging audiences in unique and interactive ways.

Watch Mark’s favourite ad: Ryan Giggs - Reebok
Hosted by Pat Murphy

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