Marketing with Wisdom in the New World With Chip Conley

The Mindful Marketer

So many of my successful clients are experiencing change fatigue, which shows up as exhaustion and burnout.

How can we manage the MASSIVE transitions surrounding us--and our stakeholders--right now?

When facing these transitions, you have three choices: you can ignore them, fight them, or welcome them.

I believe that as marketers, wisdom offers a path to designing smoother life transitions, more engaged teams and customers, and better overall well-being.

But it takes practice and time to cultivate.

​​In this new episode, My wonderful guest Chip Conley and I will give you some practical ways to wisely manage through transitions.

You're in for a treat to learn directly from Chip, a world traveller, storyteller, hospitality trailblazer, surfer, Airbnb advisor, and modern-day Joseph Campbell. In addition to 5 bestselling books, he co-founded the Modern Elder Academy, expanding beyond Baja to Santa Fe, New Mexico.

Tune in this power-packed episode of The Mindful Marketer show —Marketing with Wisdom in the New World With Chip Conley.

Key points covered in this episode:

✔️ Many companies have no problem setting financial goals. But when it comes to developing their post-pandemic vision, they're struggling & having troubles. We all need a little more wellness and wisdom as we retool and prepare for 2022.

✔️ The pandemic has helped us to see that wisdom is not taught but shared. As the iconic boutique hotelier who helped Airbnb's founders turn their fast-growing tech start-up into a global hospitality brand, Chip Conley defines wisdom as "good judgment based on pattern recognition." This skill is essential yet so challenging for marketers to learn or teach others to do.

✔️ Resilience buys you time, and adaptability buys you a future. In 2020, Airbnb Inc. was in an existential crisis and had to get rid of 25% of its employees. Chip shares that now Airbnb is worth more than Marriott, Hilton, Hyatt, and Four Seasons Hotels combined, worth $120 billion. "I joined the company nine years ago— it was not worth $120 because it was a small tech startup in San Francisco. But what my mentee CEO Brian Chesky did is he went out, and he learned resilience is the key in the short term and adaptability is the key in the long term."

✔️ Find time to "spy on the divine." Nature has a lot to teach us about adaptability, interconnectedness, resilience and beauty. Chip shares that devoting three hours a day in three days a week to going to new places he hadn't been to before and just noticing things allows the brain to move to a more innovative place.

✔️ The question of "What business are you in?" is a beautiful wisdom opener that allows you to think about your lessons and your differentiator. The wisdom of being in survival mode and having to move quickly into the innovation mode can be tough. It takes asking the right question and imagining possibilities that may not be obvious to thrive in the years to come.

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Lisa Nirell of EnergizeGrowth™ LLC helps courageous marketers and CEOs accelerate growth and get promoted faster. Download your Mindful Marketer learning bonuses at themindfulmarketer.com/bonus. You will also join the “know ahead” list for our upcoming Life Streams.

Chip Conley is the hospitality maverick who helped Airbnb's founders turn their fast-growing tech start-up into a global hospitality brand. In Wisdom@Work: The Making of a Modern Elder he shares his unexpected journey at midlife — from CEO to intern — learning about technology as Airbnb’s Head of Global Hospitality and Strategy, while also mentoring CEO Brian Chesky. Chip is the founder of the Modern Elder Academy, where a new roadmap for midlife is offered at a beautiful oceanfront campus in Baja California Sur, Mexico. He serves on the board of Encore.org and the advisory board for the Stanford Center for Longevity. www.ChipConley.com.

Copyright 2021, Lisa Nirell. All rights reserved.