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Episode 48 - Scott Kramer on understanding how conversations are the currency of social media
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Scott Kramer discusses how important it is for companies to shift quickly to using social media in branding and every aspect of a business. He talks about how conversations are the currency of social media and also points out some bad habits both distributors and companies have fallen into using social media. He also explains the idea of controlled empowerment and how companies can help distributors create their own brand.
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