Why Doubling Your Podcast Downloads Won’t Grow Your Business

The More Profitable Podcast with Stacey Harris

Got a sales problem you want to solve in the new year? Warning: doubling your podcast downloads isn’t the solution.

When I sit down with podcasters to discuss their goals, they often cite something around getting more potential consumers to listen to their show. So many think that an increase in listeners equals an increase in sales and can fail to consider other, more important factors. So if getting more listeners and downloads shouldn’t be the goal for the new year, what should be?

In this episode of The More Profitable Podcast, you’ll learn why focusing on downloads is the wrong move and where to put your focus for a meaningful goal instead. I’ll discuss the questions to ask and the steps you can take so that you stop wasting time and mental capacity in ways that don’t convert your show content into the sales you want.

5:34 - Why download numbers are a vanity metric and not the actual problem with your show

10:00 - What you should be thinking about instead of download numbers

14:36 - Are you actually building a show for the audience you want to attract?

17:46 - The crucial differentiator in how-to content that converts sales from your show

23:18 - What to look at next as you set your goals for the new year

Mentioned in Why Doubling Your Podcast Downloads Won’t Grow Your Business

Podcast Strategy Intensive

The Podcast Newsroom

How Many Downloads Per Episode Should Your Podcast Have?

Podcasting Industry Stats from Buzzsprout

Defining Audience Education and How to Do It Effectively

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Chapter

1. Why Doubling Your Podcast Downloads Won’t Grow Your Business (00:00:00)

2. Why download numbers are a vanity metric and not the actual problem with your show (00:06:22)

3. What you should be thinking about instead of download numbers (00:10:48)

4. Are you actually building a show for the audience you want to attract? (00:15:24)

5. The crucial differentiator in how-to content that converts sales from your show (00:18:34)

6. What to look at next as you set your goals for the new year (00:24:06)