Larry Gorman on the Future of Multifamily Operations

The Multifamily Innovation® Podcast

Unlock the secrets to transforming the multifamily housing sector with us as we chat with Larry Gorman, the visionary president of LeaseHawk. Discover how innovations like self-guided tours and centralized leasing offices have not only revolutionized operational efficiency but also set a new standard for the industry. Larry's journey, from overcoming challenges in the hospitality sector to spearheading cloud-based solutions in multifamily housing, offers a wealth of insights and inspiration for anyone looking to optimize their property operations and drive profitability.
We explore the art of cultivating a culture where innovation thrives, highlighting the importance of viewing failure as an opportunity for growth rather than a setback. Through compelling case studies and metaphors, such as a child learning to walk, we illustrate how incremental experimentation can lead to groundbreaking solutions. By fostering an environment where small-scale tests are encouraged and collaboration with stakeholders is prioritized, we demonstrate how the multifamily sector can successfully embrace a mindset of continuous improvement and creativity.
As we journey through the rapidly evolving world of communication technologies, Larry sheds light on how tools like virtual assistants are reshaping leasing processes and addressing the challenges of vacant units. We dive into the transformative future of CRM systems powered by AI, emphasizing the potential to democratize business leverage and unlock employee potential. With Scottsdale as an emerging hub for connection and collaboration, listeners are guided on how to tap into LeaseHawk's resources for further exploration and innovation in the multifamily sector. Join us for an episode filled with insights that could redefine the way you view innovation and efficiency in housing.

About the Multifamily Innovation® Council:

The Multifamily Innovation® Council is the executive level membership organization that makes a difference in your bottom line, drives a better experience for your employees, and allows you an experience that keeps demand strong for your company. The council is uniquely positioned to focus on the intersection of Leadership, Technology, AI, and Innovation.
The Multifamily Innovation® Council is for Multifamily Business leaders who want to unlock value inside their organization so they can create better experiences and drive profitability inside their company.
To learn more or to join, visit https://multifamilyinnovation.com/council.
For more information and to engage with leaders shaping the future of multifamily innovation, visit https://multifamilyinnovation.com/.
Connect:
Multifamily Innovation® Council: https://multifamilyinnovation.com/council/
Multifamily Innovation® & AI Summit: https://multifamilyinnovation.com/
Patrick Antrim: https://www.linkedin.com/in/patrickantrim/

Chapter

1. Multifamily Innovation and Efficiency (00:00:00)

2. Cultivating Innovation and Learning Culture (00:09:31)

3. Leveraging Innovation in Multifamily Communications (00:16:46)

4. Unlocking Employee Potential for Innovation (00:29:41)

5. Future of CRM in Multifamily (00:35:53)

6. Connecting for Innovation in Scottsdale (00:44:22)