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The Native Experience Podcast: Translation, localization and multicultural marketing discussions
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#009: Making People Feel Like They Are Home: Creating the Ultimate Native Experience with Cynthia Dearin
Manage episode 370982374 series 3478484
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On this episode of The Native Experience, Cynthia Dearin, the founder of Dearin & Associates, joins us to discuss her experience in the international business world. She has some pretty crazy stories to share initially!
Cynthia also shares insights from her two books and discusses the importance of understanding local cultures and preferences when expanding into global markets. She gives examples of companies like Starbucks and McDonald's that have both had successes and failures in this area.
We talk about the need for a native experience and how it affects customers' trust and engagement with a company. We discuss the importance of having clear goals and objectives when expanding a company, as well as benchmarking success to market data rather than personal preferences.
If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode.
ABOUT OUR GUEST:
Cynthia Dearin is an international business strategist and the Founder of Dearin & Associates.
With 25 years of international experience, she is on a mission to empower business owners and CEOs to scale internationally and amplify their impact in the world.
An Australian-qualified legal practitioner and graduate of the Australian Institute of Company Directors, Cynthia worked in the UK, US, Europe and Middle East, as an Australian diplomat and as a management consultant. She also spent three years as the CEO of the Australia Arab Chamber of Commerce & Industry.
In 2013, Cynthia founded Dearin & Associates, where she has since assisted blue chip organizations and smaller companies alike to create and implement international strategies that increase momentum and revenue, positioning them for global success.
Her flagship product, the International Business Accelerator, is a group program that provides a structured pathway into international markets for businesses turning over $1 million or more.
Cynthia is proficient in Arabic and French, both of which she uses professionally.
In 2022 she released her second book, Business Beyond Borders: Take Your Company Global.
Her first book is Camels, Sheikhs and Billionaires: Your Guide to Business Culture in the Middle East and North Africa.
ABOUT THE NATIVE EXPERIENCE:
In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.
At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.
We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.
Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!
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