Keely Adler 'Helping brands understand themselves in shifting contexts'

The New Abnormal

Series Four
This episode of The New Abnormal podcast features Chicago-based Keely Adler, cultural futurist at Dentsu and core team at Radar.
A brand strategist by trade, time-traveling futurist at heart and with a nearly decade-long career grounded in creative strategy and qualitative consumer research, Keely has spent her time working across a range of brands and special projects that leverage her cultural expertise and fuel clients’ curiosity about the world and where it’s headed.
Today, she’s spearheading a Cultural Futurism practice within the strategy group at dentsu: leveraging foresight to help brands understand — and future-proof — themselves in rapidly shifting contexts. She believes in understanding the present through the lens of the past in order to make sense of the future, and she loves helping makers, creators, and brands do the same.
In this episode, we therefore discuss a range of issues that she's currently obsessing over: the future of work & global power dynamics | the makings of a post-deprivation world | the role of fandom and community in a micro-culture first context | exploring new ways into strategic foresight & designing for the future...