Billboard Exec on Linkin Park and the state of Music Journalism

The New Music Business with Ari Herstand

This week, Ari is joined by Jason Lipshutz, the Executive Director of Music at Billboard. Jason has written about music for over a decade and has penned cover stories on Taylor Swift, U2, Blink-182, Lorde, Bon Iver, Mumford & Sons, among many others. He was formerly a deputy editor at Fuse Media and has contributed to VIBE, The Hollywood Reporter, Spinner, and Popjustice. Jason recently released a book about Linkin Park called It Starts With One.

In this illuminating interview, Jason shares his perspective on the state of music journalism, how he approaches conducting interviews, who decides what gets reviewed and who goes on the cover at major music publications. Ari and Jason also trade stories about their experiences with publicists and managers trying to squash stories to protect client images. If you're interested in the inner workings of the music journalism industry, this episode is for you!

Check out Jason’s new audiobook: https://aristake.io/ul1wx7

00:00 The Balance of Music Journalism

03:10 Writing a Book vs. Cover Stories

05:56 The Evolution of Linkin Park

13:02 The Art of Interviewing Artists

18:09 The Changing Landscape of Music Journalism

29:19 Navigating the Pressures of Music Journalism

36:05 The Editorial Process at Billboard

41:44 Balancing Traffic and Storytelling

45:04 Personal Fandom in Journalism

48:14 Writing a Book on Linkin Park

56:33 Championing Creativity in the Music Industry

Edited and mixed by Ari Davids

Music by Brassroots District

Produced by the team at Ari’s Take

Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

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