Artwork

Konten disediakan oleh Kait Stephens. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Kait Stephens atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Player FM - Aplikasi Podcast
Offline dengan aplikasi Player FM !

Amy Gordinier discusses how to thrive at Sephora

31:23
 
Bagikan
 

Manage episode 460020400 series 3446717
Konten disediakan oleh Kait Stephens. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Kait Stephens atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

In this episode of the Omnichannel Marketer, Amy Gordinier, founder of Skinfix, shares her extensive background in the beauty industry and the journey of creating Skinfix.
Amy discusses the brand's origins, its unique formulation, and the strategic decisions made during its launch and growth, particularly with retail partners like Target and Sephora.
She emphasizes the importance of product differentiation, quality formulation, and the evolving support from Sephora as a key factor in the brand's success.
TAKEAWAYS:
- Amy's lifelong passion for beauty began with her family's history in the industry.
- Skinfix originated from a healing ointment formula created in the 1870s.
- The brand's initial retail strategy focused on mass distribution for eczema treatments.
- Target provided significant support for Skinfix's launch, but the brand later transitioned to Sephora for better scaling opportunities.
- Sephora's in-store support and marketing strategies greatly benefited Skinfix's growth.
- Skinfix prioritizes high-quality formulations with active ingredients at functional levels.
- The brand's differentiation lies in its clean, clinical approach to skincare.
- Skinfix has built a loyal customer base due to its effective products and strong brand identity.
- The evolution of Sephora's support tools has positively impacted Skinfix's marketing efforts.
- Amy is passionate about educating consumers on the importance of product formulation.
Where to find Amy Gordinier:
Linkedin: https://www.linkedin.com/in/amy-gordinier-b6178156/
​Website: http://www.skinfixinc.com/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
SUBSCRIBE TO THE OMNICHANNEL MARKETER
www.theomnichannelmarketer.com

  continue reading

64 episode

Artwork
iconBagikan
 
Manage episode 460020400 series 3446717
Konten disediakan oleh Kait Stephens. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Kait Stephens atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

In this episode of the Omnichannel Marketer, Amy Gordinier, founder of Skinfix, shares her extensive background in the beauty industry and the journey of creating Skinfix.
Amy discusses the brand's origins, its unique formulation, and the strategic decisions made during its launch and growth, particularly with retail partners like Target and Sephora.
She emphasizes the importance of product differentiation, quality formulation, and the evolving support from Sephora as a key factor in the brand's success.
TAKEAWAYS:
- Amy's lifelong passion for beauty began with her family's history in the industry.
- Skinfix originated from a healing ointment formula created in the 1870s.
- The brand's initial retail strategy focused on mass distribution for eczema treatments.
- Target provided significant support for Skinfix's launch, but the brand later transitioned to Sephora for better scaling opportunities.
- Sephora's in-store support and marketing strategies greatly benefited Skinfix's growth.
- Skinfix prioritizes high-quality formulations with active ingredients at functional levels.
- The brand's differentiation lies in its clean, clinical approach to skincare.
- Skinfix has built a loyal customer base due to its effective products and strong brand identity.
- The evolution of Sephora's support tools has positively impacted Skinfix's marketing efforts.
- Amy is passionate about educating consumers on the importance of product formulation.
Where to find Amy Gordinier:
Linkedin: https://www.linkedin.com/in/amy-gordinier-b6178156/
​Website: http://www.skinfixinc.com/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
SUBSCRIBE TO THE OMNICHANNEL MARKETER
www.theomnichannelmarketer.com

  continue reading

64 episode

Semua episode

×
 
Loading …

Selamat datang di Player FM!

Player FM memindai web untuk mencari podcast berkualitas tinggi untuk Anda nikmati saat ini. Ini adalah aplikasi podcast terbaik dan bekerja untuk Android, iPhone, dan web. Daftar untuk menyinkronkan langganan di seluruh perangkat.

 

Panduan Referensi Cepat

Dengarkan acara ini sambil menjelajah
Putar