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Konten disediakan oleh Kait Stephens. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Kait Stephens atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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5 Pieces of Brand Building Advice from the Original VP of Marketing at YETI - Rick Wittenbraker

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Manage episode 446664348 series 3446717
Konten disediakan oleh Kait Stephens. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Kait Stephens atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

In this episode of the Omnichannel Marketer, Kait interviews Rick, a partner at Howler Brothers, who shares his journey from private equity to brand building.
He discusses his early career at Yeti Coolers, where he developed innovative marketing strategies that helped establish the brand. Rick emphasizes the importance of brand identity and community in marketing, and how his experiences as an investor have shaped his approach to business.
He also highlights the significance of environmental sustainability and the role of personal connections in both investing and brand development.
TAKEAWAYS:
- Rick transitioned from private equity to brand development.
- He played a key role in marketing strategies at Yeti Coolers.
- Building a brand is about establishing a personality.
- Good people can iterate on imperfect ideas.
- Community and shared experiences are vital for brands.
- Investing in early-stage companies can enhance operational skills.
- Rick emphasizes the importance of environmental sustainability.
- Connecting with people is a core strength for Rick.
- The evolution of marketing strategies is crucial for brand success.
- Understanding customer journeys across channels is essential.
Where to find Rick Wittenbraker:
Linkedin: https://www.linkedin.com/in/wittrick/
​Website: http://howlerbros.com/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
SUBSCRIBE TO THE OMNICHANNEL MARKETER
www.theomnichannelmarketer.com

  continue reading

64 episode

Artwork
iconBagikan
 
Manage episode 446664348 series 3446717
Konten disediakan oleh Kait Stephens. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Kait Stephens atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

In this episode of the Omnichannel Marketer, Kait interviews Rick, a partner at Howler Brothers, who shares his journey from private equity to brand building.
He discusses his early career at Yeti Coolers, where he developed innovative marketing strategies that helped establish the brand. Rick emphasizes the importance of brand identity and community in marketing, and how his experiences as an investor have shaped his approach to business.
He also highlights the significance of environmental sustainability and the role of personal connections in both investing and brand development.
TAKEAWAYS:
- Rick transitioned from private equity to brand development.
- He played a key role in marketing strategies at Yeti Coolers.
- Building a brand is about establishing a personality.
- Good people can iterate on imperfect ideas.
- Community and shared experiences are vital for brands.
- Investing in early-stage companies can enhance operational skills.
- Rick emphasizes the importance of environmental sustainability.
- Connecting with people is a core strength for Rick.
- The evolution of marketing strategies is crucial for brand success.
- Understanding customer journeys across channels is essential.
Where to find Rick Wittenbraker:
Linkedin: https://www.linkedin.com/in/wittrick/
​Website: http://howlerbros.com/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
SUBSCRIBE TO THE OMNICHANNEL MARKETER
www.theomnichannelmarketer.com

  continue reading

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