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#060 Unlocking the eSports goldmine — Barry Louzada

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Konten disediakan oleh Solid Gold Podcasts #BeHeard. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Solid Gold Podcasts #BeHeard atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Do the names League of Legends, Counter-Strike, Dota, Fortnite, and Call of Duty mean anything to you? If not, you could be missing out on something massive.
The global esports market was valued at $1.39 billion in 2022 and is projected to reach $3.96 billion in 2023. The global esports audience is expected to reach over 500 million in 2023. Esports and gaming compete with the biggest sponsorship opportunities in traditional sports and many brands have zero idea how to participate.
In SA, the esports and gaming landscape is emergent, vibrant and an exciting unmined possibility for forward-thinking brands. In this episode, I speak to SA esports pioneer Barry Louzada about his vision for what the industry could look like, now and into the future. Mettlestate · MikeStopforth.com · Connect with Mike on LinkedIn · Follow Mike on Twitter · 48h crisis communication consultancy
  continue reading

65 episode

Artwork
iconBagikan
 
Manage episode 375707877 series 2702151
Konten disediakan oleh Solid Gold Podcasts #BeHeard. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Solid Gold Podcasts #BeHeard atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Do the names League of Legends, Counter-Strike, Dota, Fortnite, and Call of Duty mean anything to you? If not, you could be missing out on something massive.
The global esports market was valued at $1.39 billion in 2022 and is projected to reach $3.96 billion in 2023. The global esports audience is expected to reach over 500 million in 2023. Esports and gaming compete with the biggest sponsorship opportunities in traditional sports and many brands have zero idea how to participate.
In SA, the esports and gaming landscape is emergent, vibrant and an exciting unmined possibility for forward-thinking brands. In this episode, I speak to SA esports pioneer Barry Louzada about his vision for what the industry could look like, now and into the future. Mettlestate · MikeStopforth.com · Connect with Mike on LinkedIn · Follow Mike on Twitter · 48h crisis communication consultancy
  continue reading

65 episode

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