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#065 A bold strategy for a digital first telco — Nicola van Ast

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Manage episode 440000397 series 2702151
Konten disediakan oleh Solid Gold Podcasts #BeHeard. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Solid Gold Podcasts #BeHeard atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
My guest for this episode is Nicola van Ast, CMO at Melon Mobile, and co-founder of Growthink Group (where - full disclosure - she is my wonderful wife Anna's business partner).
Nicola is one of the brains behind Melon's bold, cheeky and by all accounts extremely effective takeover of other trusted and loved SA brand's billboards - including Lyft, Veldskoen, Expresso, and Faf de Klerk. We talk about where the idea came from, what it took to bring it to life, and what we can expect from Melon in the weeks and months to come. Nicola's LinkedIn profile · Melon's 14-day trial offer · Growthink Group · MikeStopforth.com · Connect with Mike on LinkedIn · Follow Mike on Twitter · 48h crisis communication consultancy
  continue reading

69 episode

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iconBagikan
 
Manage episode 440000397 series 2702151
Konten disediakan oleh Solid Gold Podcasts #BeHeard. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Solid Gold Podcasts #BeHeard atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
My guest for this episode is Nicola van Ast, CMO at Melon Mobile, and co-founder of Growthink Group (where - full disclosure - she is my wonderful wife Anna's business partner).
Nicola is one of the brains behind Melon's bold, cheeky and by all accounts extremely effective takeover of other trusted and loved SA brand's billboards - including Lyft, Veldskoen, Expresso, and Faf de Klerk. We talk about where the idea came from, what it took to bring it to life, and what we can expect from Melon in the weeks and months to come. Nicola's LinkedIn profile · Melon's 14-day trial offer · Growthink Group · MikeStopforth.com · Connect with Mike on LinkedIn · Follow Mike on Twitter · 48h crisis communication consultancy
  continue reading

69 episode

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