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S1E4: Experts from WeWork and Brex Talk Marketing: Getting the Most Bang for your Buck

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Manage episode 239203677 series 2519519
Konten disediakan oleh Neil Devani. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Neil Devani atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

This week’s edition features Christiana Rattazzi, Head of Technology Marketing at WeWork, the leading coworking company with a valuation of $47 Billion and a rumored impending IPO after almost $8 billion in financing. Also joining the show is Elenitsa Staykova, VP of Marketing at Brex, another fast growing unicorn that is the leading provider of credit cards to startups and tech companies.

In this episode, Christiana and Elinitsa explain how marketing works, how to get into and succeed in a marketing career, and how founders should think about hiring and managing the marketing function. With their experiences at two of tech’s biggest and most innovative marketers, WeWork and Brex, this episode is packed with broad perspectives and deep insights.

  continue reading

20 episode

Artwork
iconBagikan
 
Manage episode 239203677 series 2519519
Konten disediakan oleh Neil Devani. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Neil Devani atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

This week’s edition features Christiana Rattazzi, Head of Technology Marketing at WeWork, the leading coworking company with a valuation of $47 Billion and a rumored impending IPO after almost $8 billion in financing. Also joining the show is Elenitsa Staykova, VP of Marketing at Brex, another fast growing unicorn that is the leading provider of credit cards to startups and tech companies.

In this episode, Christiana and Elinitsa explain how marketing works, how to get into and succeed in a marketing career, and how founders should think about hiring and managing the marketing function. With their experiences at two of tech’s biggest and most innovative marketers, WeWork and Brex, this episode is packed with broad perspectives and deep insights.

  continue reading

20 episode

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