Artwork

Konten disediakan oleh Pam Perry. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Pam Perry atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Player FM - Aplikasi Podcast
Offline dengan aplikasi Player FM !

What's the Difference Between Marketing and PR (Publicity) #prcoach Tips

1:02:43
 
Bagikan
 

Manage episode 310609645 series 3063848
Konten disediakan oleh Pam Perry. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Pam Perry atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

PR is what your Pray for... and Marketing is What you Pay For! :)

In other words, you really can't guarantee publicity.... but you can control your marketing dollars.

If anyone says they can guarantee you an interview on a show (that they don't own or produce), you probably need

to check their ethics. Just saying. If they say they can get you placed in a print publication, and they're not the

publisher - you might want to ask some more questions.

A publicist is trained to pitch stories and develop relationships with the media;

but the medium has the "right of refusal" because the media doesn't not work for the publicist.

If there is a "guarantee" - then that's advertising or something else fishy going on.

Publicity gets you visibility and can bring you attention... but marketing is what converts it to sale. You have to

tell to sell - but sales is what you do - NOT the MEDIA. www.PamPerryPR.com

--- Send in a voice message: https://podcasters.spotify.com/pod/show/pam-perry/message Support this podcast: https://podcasters.spotify.com/pod/show/pam-perry/support

  continue reading

63 episode

Artwork
iconBagikan
 
Manage episode 310609645 series 3063848
Konten disediakan oleh Pam Perry. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Pam Perry atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

PR is what your Pray for... and Marketing is What you Pay For! :)

In other words, you really can't guarantee publicity.... but you can control your marketing dollars.

If anyone says they can guarantee you an interview on a show (that they don't own or produce), you probably need

to check their ethics. Just saying. If they say they can get you placed in a print publication, and they're not the

publisher - you might want to ask some more questions.

A publicist is trained to pitch stories and develop relationships with the media;

but the medium has the "right of refusal" because the media doesn't not work for the publicist.

If there is a "guarantee" - then that's advertising or something else fishy going on.

Publicity gets you visibility and can bring you attention... but marketing is what converts it to sale. You have to

tell to sell - but sales is what you do - NOT the MEDIA. www.PamPerryPR.com

--- Send in a voice message: https://podcasters.spotify.com/pod/show/pam-perry/message Support this podcast: https://podcasters.spotify.com/pod/show/pam-perry/support

  continue reading

63 episode

Semua episode

×
 
Loading …

Selamat datang di Player FM!

Player FM memindai web untuk mencari podcast berkualitas tinggi untuk Anda nikmati saat ini. Ini adalah aplikasi podcast terbaik dan bekerja untuk Android, iPhone, dan web. Daftar untuk menyinkronkan langganan di seluruh perangkat.

 

Panduan Referensi Cepat

Dengarkan acara ini sambil menjelajah
Putar