Demystifying the world of editorial photography with Shelley Paulson

The Pet Photographers Club

Despite this interview being with one of the world’s best equine photographers, it’s not about horse photography at all! Instead, Shelley and I dived deep into the editorial world. If you have your own stock library of images, this might just be a great way to add some passive income to your business. Shelley shared exactly how she finds these clients, what it is they’re buying and how her system works to sell images to magazines. In the members half we got into the numbers and then had a little chat about licensing too.

Shelley is truly a wealth of knowledge and what she shared in this interview is sure to get your mind ticking with ideas.

We Covered:

• Who is Shelley
• When and why Shelley stopped working for private clients
• What Shelley thinks is the best training for photographers
• The difference between commercial and editorial photography
• Why would a magazine order commissioned photography over stock images
• Can you make money from editorials
• What advice Shelley has for someone wanting to do editorials but without a stock library
• How Shelley got into Commercial photography
• What is the difference between commercial, branding, and editorial?
• Offering video as an edition service
• Where does stock imagery fit into your business model

IN THE MEMBERS-ONLY EXTENDED EPISODE

• Becoming a member of publications to attend conferences
• Connecting with editors at events - what to ask
• What these conferences look like (American horse publications)
• What will a magazine pay for a stock image and is it worth it
• Submitting photo essays and pitching
• Portfolios Vs Photo Essays
• Shelley’s income
• Licensing
• Pricing
• Documentary equine films - passion or commercial projects?

Links and show notes can be found at https://thepetphotographersclub.com/podcast/1510