Automotive SEO: Tips, Tactics and Insights For Dealers

The POMCAST

Ready to skyrocket your car dealership's visibility and outshine big players like Cargurus and Autotrader? Tune in to the latest POMCAST episode featuring Andres Fernandez from Premier Online Marketing. We'll unravel the secrets behind an effective SEO playbook tailored specifically for dealerships. Learn why a powerful organic presence isn't just nice to have but a necessity in today's competitive market. We promise actionable insights and practical steps to elevate your rankings and digital marketing efforts.
Our conversation with Andres is packed with vital strategies to optimize your Google Business Profile and boost local search results. We discuss the importance of consistent citations, NAP (Name, Address, Phone number), and regular updates to stay ahead. We uncover common misconceptions about SEO services and share tips on how to avoid low-cost traps that could cost you more in the long run. Expect to gain clarity on local SEO and organic search, including the critical elements like click-through rates, reviews, and map pack visibility.
Dive deep into the practical side of SEO with essential on-page optimization tactics. We break down the strategic use of keywords, geographic terms, and proper use of headings to boost your search engine rankings. Hear exclusive insights from the Brighton SEO conference and understand the impact of clicks, titles, meta descriptions, and schema on your SEO strategy. Whether you're a seasoned pro or just starting, this episode is your guide to mastering SEO and making your dealership a digital powerhouse. Don't miss it!

Chapter

1. Automotive SEO: Tips, Tactics and Insights For Dealers (00:00:00)

2. SEO Playbook for Auto Dealerships (00:00:01)

3. The Importance of Local SEO (00:09:26)

4. SEO Strategy for Car Dealerships (00:18:59)

5. Local SEO Ranking Factors and Strategies (00:27:23)

6. Optimizing Google Business for Local SEO (00:38:48)

7. Google Business Profile Optimization Tips (00:49:33)

8. On-Page Optimization for Improved SEO (00:54:39)

9. Decoding Google's SEO Strategies (01:01:55)