EP120: Disarming Sales Resistance

The Pond Digger Podcast

Getting past potential customers' resistance can be challenging. But with the right approach, you can break down barriers and close deals more effectively. Eric breaks down various strategies you can use to disarm your clients' sales resistance and increase your business opportunities.

In this episode, we talk about…

• Different strategies to eliminate sales resistance

• The importance of disarming sales resistance when communicating with prospects

• Using courtesy when approaching potential customers to drop the sales resistance

• How phrasing your questions can affect customer engagement

• Making sure the customer feels heard and understood by using a curious tone

• The analogy of jumping into the water to reduce resistance from customers

• The broken toe roleplay to lower people's resistance

• The concept of mirroring and labeling the client's language and tone to build rapport

Links to resources:

The Pond Digger - https://theponddigger.com/

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http://helixpondfiltration.com/

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If you have any questions, feel free to email Eric with the subject line "Persuasive Pond Design" at:

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