EP146: Communicating With Your Company Brand w/ Bill Harper

The Pond Digger Podcast

Effective communication is the key to building a solid brand! Today’s guest on the show is branding expert Bill Harper. Bill discusses the importance of defining your brand and communicating it clearly to your clients to run a successful business.

In this episode, we talk about:

• Bill’s journey of becoming a branding expert

• The importance of branding and communication in running a successful business

• Should contractors focus on building their personal brand or branding their company as a whole

• Examples of successful brands like Yardnique and the Smell Good Plumber

• Common mistakes some contractors make that impact their brand image

• The importance of focusing your brand on a single value that customers care about

• Things that make your brand unique

• Taking inspiration from a successful brand and then twisting the brand concept to stand out in your area

• The importance of a business’s online presence, its website and mobile friendliness

• Eric’s experience of branding himself as “The Pond Digger” and its impact on his career

• How social media helps you strengthen your brand

• The dangers of not defining your brand and letting others do it

Mentioned:

BrandBossHQ

BrandBossH on TikTok

Links to resources:

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The Pond Digger - https://theponddigger.com/

You can also check out The Pond Digger's products at:

http://helixpondfiltration.com/

TWT Contractor Circle

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