EP183: Lift Up Landscapers w/ Michelle Esau

The Pond Digger Podcast

Are you trying to grow your business but struck with marketing? Are you tired of feeling like your ads are just floating out there without giving the results you expected? Facebook ads expert Michelle Esau from Lift Up Landscapers shares different marketing strategies you can use to grow your business. She talks about Facebook ads, targeting strategies, and clears up the misconceptions contractors have about marketing.

In this episode, they talk about:

• The best way to target Facebook ads for contractors

• Why simply posting pretty pictures of ponds and boosting the post without a strategic approach doesn’t give good results

• Michelle’s approach with Facebook ads – casting a wide net with the ads at first and monitoring data to refine targeting

• Determining an ideal customer avatar and testing different strategies and offers

• Some common misconceptions contractors have about marketing

• Copywriting and how can it help contractors

• When it is good or bad for a contractor to bring marketing in-house after an agency has helped them grow

• Using AI tools like ChatGPT for copywriting and its limitations

• What does a discovery call look like for Michelle’s marketing agency, and how does it help determine if a campaign will provide a positive ROI

• About the LCR Summit, where Eric is speaking

• Details of Michelle’s CRM system Highlevel

Mentioned:

Michelle Esau on Instagram: https://www.instagram.com/liftuplandscapers/?__d=11

Michelle Esau on Facebook: https://www.facebook.com/michelle.esau.92

Links to resources:

Stop struggling with sales! Transform your business with Eric’s FREE list of Contractor Sales Secrets and start moving in the right direction. Click here to download it: Contractor Sales Secrets

Book A Call With Triplett: Call with Triplett

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