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PR Newswire Presents: Vital Signs: Reaching Journalists Who Cover the Business of Healthcare

 
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Manage episode 308935230 series 3023707
Konten disediakan oleh PR Newswire. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh PR Newswire atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Overview
From avian flu to chronic obesity, healthcare issues regularly make for attention-grabbing headlines across the country. But those in the business community understand that word of a new miracle drug or a looming pandemic can send pulses racing on Wall Street.
PR Newswire has brought together a panel of seasoned journalists with a unique understanding of the business behind the healthcare headlines. Find out how these reporters track the condition of the medical and pharmaceutical industries. Learn which developing stories they think will bring a shot in the arm for investors, and discover which business trends may have finally run their course.
Plus, public relations professionals will learn which pitching techniques can leave a story with a favorable prognosis and which will render a lead dead on arrival.
Panelists
George E. Jordan, Pharmaceutical Writer, The Star-Ledger, Newark, NJ
John Sterling, Editor-in-Chief, Genetic Engineering News
Beth Herskovits, News and Online Editor, Pharmaceutical Executive
Moderator
Brian Anderson, Media Relations Representative, PR Newswire
  continue reading

38 episode

Artwork
iconBagikan
 
Manage episode 308935230 series 3023707
Konten disediakan oleh PR Newswire. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh PR Newswire atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Overview
From avian flu to chronic obesity, healthcare issues regularly make for attention-grabbing headlines across the country. But those in the business community understand that word of a new miracle drug or a looming pandemic can send pulses racing on Wall Street.
PR Newswire has brought together a panel of seasoned journalists with a unique understanding of the business behind the healthcare headlines. Find out how these reporters track the condition of the medical and pharmaceutical industries. Learn which developing stories they think will bring a shot in the arm for investors, and discover which business trends may have finally run their course.
Plus, public relations professionals will learn which pitching techniques can leave a story with a favorable prognosis and which will render a lead dead on arrival.
Panelists
George E. Jordan, Pharmaceutical Writer, The Star-Ledger, Newark, NJ
John Sterling, Editor-in-Chief, Genetic Engineering News
Beth Herskovits, News and Online Editor, Pharmaceutical Executive
Moderator
Brian Anderson, Media Relations Representative, PR Newswire
  continue reading

38 episode

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