Building an Associate Product Manager program at Miro - Thor Mitchell (Product Executive-in-Residence, Balderton Capital)

The Product Experience

We welcome back Thor Mitchell, who shares his journey from being a CPO at CrowdCube to becoming a VP of Product at Miro, where he established an Associate Product Manager (APM) program. Thor discusses the importance of structured APM programs, the qualities to look for in candidates, and the benefits of bringing fresh talent into companies.
Featured Links: Follow Thor on LinkedIn | Miro | Apply for one of Miro's graduate programs

Our Hosts
Lily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.

Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.

Chapter

1. Product Experience Podcast (00:00:00)

2. Developing Successful APMs (00:06:31)

3. Developing Future CEOs Through APM Program (00:13:10)

4. Structured APM Program Implementation Challenges (00:24:41)

5. Planning for APM Program Success (00:34:10)

6. Reconnecting on the Product Experience (00:37:25)