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Konten disediakan oleh Alex Lopes and Jeffrey Vocell. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Alex Lopes and Jeffrey Vocell atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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Partnering with Product with Becky Trevino, Vice President Product Marketing and Operations at Snow Software

37:31
 
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Manage episode 295739303 series 2815424
Konten disediakan oleh Alex Lopes and Jeffrey Vocell. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Alex Lopes and Jeffrey Vocell atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Connect with Becky on LinkedIn.
Join Becky on Sharebird.

Questions covered in this episode:
1. Can you tell us a bit about yourself and your role at Snow Software?

2. As a leader how do you set the tone, and build a great relationship with Product?

3. At Snow, do you and the Product Marketing team help Product influence the roadmap or provide feedback on the market or competitors?

4. What about when it comes to Go to Market strategy. What processes and systems have you put in place to share information?

5. What information should PMs be sharing with PMMs (and vice versa)?

6. When it comes to GTM strategy, how early should PM and PMM be talking and collaborating?

7. How do you show PMs the value of collaborating early-on and treat PMM as a strategic ally?

8. In your career has there been a PM/PMM relationship, or process that didn't work? If so, can you walk us through that and what you learned?

  continue reading

85 episode

Artwork
iconBagikan
 
Manage episode 295739303 series 2815424
Konten disediakan oleh Alex Lopes and Jeffrey Vocell. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Alex Lopes and Jeffrey Vocell atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Connect with Becky on LinkedIn.
Join Becky on Sharebird.

Questions covered in this episode:
1. Can you tell us a bit about yourself and your role at Snow Software?

2. As a leader how do you set the tone, and build a great relationship with Product?

3. At Snow, do you and the Product Marketing team help Product influence the roadmap or provide feedback on the market or competitors?

4. What about when it comes to Go to Market strategy. What processes and systems have you put in place to share information?

5. What information should PMs be sharing with PMMs (and vice versa)?

6. When it comes to GTM strategy, how early should PM and PMM be talking and collaborating?

7. How do you show PMs the value of collaborating early-on and treat PMM as a strategic ally?

8. In your career has there been a PM/PMM relationship, or process that didn't work? If so, can you walk us through that and what you learned?

  continue reading

85 episode

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