Standing out in an established market

The Public Relations Podcast

So, you want to sell Swedish tea to a country that is synonymous with making tea? That was the challenge Komal Lath of Tute Consult had as she took on a brief from Swedish tea maker "Life by Follis". Find out how she did some of it in this bite-sized episode.

We talked about why she organised a "high tea" event and how she worked with niche influencers to target specific segments within the Indian market.

Komal is also one of those people who just beams with positive energy so I asked her tips on how she does it. She had 3 really good ideas.

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