Changes to Web Search & How AI is Shaping Publishers' Strategies | Publisher Lab Ep. 55

The Publisher Lab

In this podcast episode, producer Manny Ramos and guest Jan Creidenberg discuss the latest Publishing & AI news. They delve into OpenAI's new video tool, Sora. OpenAI’s entry into web search, how AI answer machines might change how we surf the web, and what publishers can expect from these changes. Jan also taps into his 9 years of experience working in the digital publishing space and shares insights on how publishers can navigate these AI advancements.

This Week’s Stories:

OpenAI will now let you create videos from verbal cues - https://www.cnn.com/2024/02/15/tech/openai-text-to-video-sora/index.html

Report: OpenAI working on web search product - https://searchengineland.com/open-ai-search-product-437563

Will traffic from search engines fall 25% by 2026? - https://searchengineland.com/search-engine-traffic-2026-prediction-437650

It’s the End of the Web as We Know It - https://www.wsj.com/tech/ai/its-the-end-of-the-web-as-we-know-it-2ab686a2?mod=tech_feat1_ai_pos2

Check out the Ezoic blog for more great publisher information and the Publisher Lab’s accompanying blog the Publishing Pulse: https://www.ezoic.com/blog

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Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.

Chapters:

0:00 - Welcome back to the Publisher Lab

0:17 - Jan Creidenberg joins the Publisher Lab

1:34 - OpenAI’s Sora video generation tool

7:28 - OpenAI’s Venture into Web Search

13:24 - Forecasted decline in traditional search engine traffic

20:15 - Impact on publishers of AI-powered answering machines

21:27 - Adapting to AI in web search & creating valuable content

25:12 - Risk of AI hallucinations

26:48 =- Episode wrap up

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Hosted by Jan Creidenberg & Manny Ramos

Produced & Edited Manny Ramos