Isabelle Knight - PR Secrets: Building Your Author Brand

The Publishing Performance Show

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Isabelle Knight is a publicist to the stars, having worked with high-profile clients such as JK Rowling and the BBC. As the founder of Build Your Author Brand, Isabelle now helps authors develop their profile, grow their readership, and increase book sales. Her expertise spans traditional and digital marketing strategies, offering unique insights into the world of author branding and publicity.

In this episode:

• Understanding the concept of building an author brand
• The importance of identifying and connecting with your target audience
• Effective strategies for author publicity and PR
• Using newsletters and social media to engage with readers
• Collaborating with businesses and organizations for book promotions
• The difference between PR and paid advertising
• Case studies of successful author branding campaigns
• Tips for pitching yourself and your books to various platforms
• The value of consistency in building your author brand

Resources mentioned:

• Build Your Author Brand course
• Facebook groups for author networking
• Newsletter platforms for reader engagement
• Bookshop partnerships for book launches

Book recommendations

• "Enough" by Dr. Catherine McAleese
• Books by Pauline Tate
• "The Big Leap" by Gay Hendrix

Connect with Isabelle Knight:

• Website: https://buildyourauthorbrand.co.uk
• Instagram: https://www.instagram.com/isabelle.knight.pr/
• LinkedIn: https://www.linkedin.com/in/isabelle-knight-pr/
• TikTok: https://www.tiktok.com/@isabelle_knight_pr
• Get 10% off Isabelle Knight's Author Brand Mastermind course! Use code PUBLISH10 when paying in full.

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Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Chapter

1. Isabelle Knight - PR Secrets: Building Your Author Brand (00:00:00)

2. Introduction to The Publishing Performance Show (00:00:06)

3. Discussion on building an author brand (00:01:23)

4. Defining what an author brand means (00:04:18)

5. Discussing online reputation and publicity tactics (00:06:33)

6. Importance of identifying your target reader (00:09:22)

7. Tips on getting to know your readers (00:15:10)

8. Advice on using newsletters effectively (00:16:01)

9. Strategies for growing an email list (00:18:02)

10. Handling multiple pen names and author brands (00:20:39)

11. The power of author interviews for building reputation (00:23:53)

12. Collaboration tactics for book promotion (00:25:25)

13. Explaining the difference between PR and paid advertising (00:28:04)

14. Case studies of successful author branding (00:29:47)

15. Example of an effective online book launch (00:33:38)

16. Key tactics for authors starting to build their brand (00:35:51)

17. Overview of the Build Your Author Brand course (00:37:27)

18. How to contact Isabelle Knight (00:39:42)

19. Book recommendations (00:40:17)