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DOMINIQUE HANSSENS: THE SCIENCE OF MARKETING

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Konten disediakan oleh Gregg S. Fisher. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Gregg S. Fisher atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

The most brilliant business in the world will fail...if nobody hears about it. As we search for the best investments, we must search not only for great products, services, and leaders, but also for superb marketing as well. In this episode, Gregg's guest is one of the world's foremost experts on the subject of marketing. Prof. Dominique Hanssens of UCLA shares his thoughts, expertise, and insights - including shining a light on a few aspects of modern business you may not even THINK of as marketing...but are, in fact, fundamental pieces of the marketing puzzle.

  continue reading

28 episode

Artwork
iconBagikan
 
Manage episode 311566602 series 3143794
Konten disediakan oleh Gregg S. Fisher. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Gregg S. Fisher atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

The most brilliant business in the world will fail...if nobody hears about it. As we search for the best investments, we must search not only for great products, services, and leaders, but also for superb marketing as well. In this episode, Gregg's guest is one of the world's foremost experts on the subject of marketing. Prof. Dominique Hanssens of UCLA shares his thoughts, expertise, and insights - including shining a light on a few aspects of modern business you may not even THINK of as marketing...but are, in fact, fundamental pieces of the marketing puzzle.

  continue reading

28 episode

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