Doris Gong - Volvo Construction Equipment

The Radical Global Marketing Podcast

Doris Gong is Head of Brand Marketing & Communication Asia for Volvo Construction Equipment.

Doris has developed a very successful career to date, working with large global brands including Michelin and Johnson Controls. She now leads her team at Volvo Construction Equipment through an exciting period of innovation and sustainability positioning, at which her brand is very much at the industry forefront.

In this episode:

Doris talks about her unique career journey to marketing leadership in China for international brands.

She discusses her personal enthusiasm for marketing technology and how this has impacted on her work, her team, and their marketing success.

Doris takes great pride in her team’s development and highlights how, as a manager and leader, seeing her team and colleagues grow and develop themselves is her ultimate reward.

She concludes that new emerging technologies are hugely important for marketing and marketing professionals, but notes how the fundamental, human skills, should never be overlooked nor underestimated.

Doris highlights Volvo Construction Equipment is the official equipment sponsor of the upcoming FIA World Rally-Cross of China in Hong Kong and how Volvo Construction Equipment products are being used to build this exciting hybrid street track.