Katja Omlor - Coltene Group

The Radical Global Marketing Podcast

In this episode, we sit down with Katja Omlor, a passionate and experienced marketer who thrives on authentic storytelling and leveraging user-generated content to amplify brand messaging.

At the time of this recording, Katja was the Global Product Marketing Director for Leica Geosystems, part of Hexagon, a world leader in premium measurement and survey equipment. She has since taken on an exciting new challenge as Director of Global & Corporate MarComs at Coltene Group, a global leader in dental equipment and consumables.

With a career spanning B2B industries from industrial equipment to consulting, surveying, and now dental, Katja shares her insights on navigating the challenges of global marketing, aligning regional and corporate strategies, and the power of customer-driven storytelling.

In This Episode, We Cover:

• The Challenges of Marketing a Diverse Product Portfolio – How to create compelling, consistent messaging when working with a vast range of highly technical products.
• The Role of Product Marketing – From developing a business case to product positioning, launch strategy, and eventual phase-out, Katja explains how product marketing drives commercial success.
• The Power of User-Generated Content – Why brands should embrace customer voices, even when feedback isn’t always perfect.
• Memory Generation in Marketing – A future-focused strategy that ensures brands remain top-of-mind, even when customers aren’t ready to buy.
• Balancing Global & Regional Marketing Needs – How to provide strategic guidance while allowing regional teams the flexibility to localize.

Tune in now! Don’t miss this insightful conversation with Katja as she shares her marketing philosophy, career journey, and lessons learned along the way.