Secret Mum Club

The Radio Academy Podcast

Sophiena has amassed a giant following sharing her life on Tik Tok. More recently she's repeating the feat on Instagram. Now, she has her own podcast, with co-host Emma Jones of the Absolute Radio Breakfast Show, already rocketing up the charts with the newly launched Secret Mum Club, from the Audio Always stable.
Who picked up the phone to who (or slid into the DMs) to launch this journey? How does Tik Tok storytelling translate to audio? What is the mission and the hopes for Secret Mum Club? Questions Tim delves into with Audio Always' Social Exec Ollie Thomson and Comedy Exec Ben Cartwright.