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Branding is a Verb
Manage episode 418332123 series 2864318
Konten disediakan oleh Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge speak to branding as a perpetual activity that involves managing perceptions and experiences at every touchpoint. It is can be impacted by everyone inside and anyone outside the company. Branding starts with managing people, including customers, employees, and vendors. It requires intentional communication and alignment across all departments. Does branding ever stop or is it a perpetual, ongoing effort? How do marketing leaders prevent or limit brand erosion?
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