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Ep.2: #BecauseofLuLaRoe: The Dream Vs. Reality

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Konten disediakan oleh Emily Servodidio. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Emily Servodidio atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

LuLaRoe’s rise coincided with the rise of influencers and platforms like Facebook Live which retailers used extensively to sell their products and host online events. These platforms became the perfect medium for depicting the aspirational lifestyle that LuLaRoe was selling. Top sellers were encouraged to show off a flashy and upbeat lifestyle by posting about their achievements and using the hashtag #becauseofLulaRoe. So how did LuLaRoe retailers build their followings online, and what was the reality vs. the image they were creating? Author and Under the Influence podcast host Jo Piazza joins us this week to break down how social media and influencer culture contributed to LuLaRoe’s success.

Want more of the LuLaRoe story? Stream "The Rise and Fall of LuLaRoe" documentary on discovery plus. Go to discoveryplus.com/lularoe to start your 7-day free trial today. Terms Apply.

Find episode transcript here: https://the-rise-and-fall-of-lularoe.simplecast.com/episodes/becauseoflularoe-the-dream-vs-reality



Hosted on Acast. See acast.com/privacy for more information.

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9 episode

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Manage episode 321533788 series 3320250
Konten disediakan oleh Emily Servodidio. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Emily Servodidio atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

LuLaRoe’s rise coincided with the rise of influencers and platforms like Facebook Live which retailers used extensively to sell their products and host online events. These platforms became the perfect medium for depicting the aspirational lifestyle that LuLaRoe was selling. Top sellers were encouraged to show off a flashy and upbeat lifestyle by posting about their achievements and using the hashtag #becauseofLulaRoe. So how did LuLaRoe retailers build their followings online, and what was the reality vs. the image they were creating? Author and Under the Influence podcast host Jo Piazza joins us this week to break down how social media and influencer culture contributed to LuLaRoe’s success.

Want more of the LuLaRoe story? Stream "The Rise and Fall of LuLaRoe" documentary on discovery plus. Go to discoveryplus.com/lularoe to start your 7-day free trial today. Terms Apply.

Find episode transcript here: https://the-rise-and-fall-of-lularoe.simplecast.com/episodes/becauseoflularoe-the-dream-vs-reality



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

9 episode

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