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The Position Every Outdoor Company Needs To Guide Their Brand and Products
Manage episode 400593509 series 3416878
Konten disediakan oleh Colin True - outdoor industry journalist. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Colin True - outdoor industry journalist atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin talks about how Fischer Skis and every other brand out there needs to have a Brand [CENSORED]... we want to write the word but we also don't want this episode flagged by the podcast gods. Don't worry though, you'll hear the word over and over again while listening to this episode.
After working at outdoor brands for more than 20 years, Colin learned that brands are often the worst judge for how consumers will view some of their decisions.
In this episode he guides brands everywhere by suggesting a new position that they should rush to hire using Fischer's new line of skis, Nightstick, as an example.
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