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Marketing, hiring, and monetization for early-stage startups with Lindsay Liu, founder of Super
Manage episode 402182541 series 3490469
Konten disediakan oleh EarlyNode and Nikolas Chapoupis. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh EarlyNode and Nikolas Chapoupis atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
In this episode of The Venture-Scale SaaS Operator, we dive into the entrepreneurial journey of Lindsay Liu, founder of Super. Super is a productivity software for property managers. Lindsay shares the story behind Super, from her pivotal shift towards monetization and customer-driven development to her take on hiring developers as an early-stage startup.
Tune in to learn more about:
~ When to start charging as an early-stage startup.
~ An incredible way to A/B test your messaging on a low budget.
~ How to start hiring developers as a non-technical founder? – Agency vs In-house team.
Timestamps:
- (00:00) - Intro
- (00:28) - How Super got its name and domain
- (01:19) - What Super is and who it's for.
- (02:43) - Origin of the idea for Super.
- (04:44) - Company size and revenue.
- (06:02) - Shift from beta phase to monetization.
- (12:30) - Hiring technical team as a non-technical founder.
- (18:53) - Lindsay's marketing background and its influence on building Super.
- (24:49) - Marketing tactics and specifics for early-stage startups.
- (28:55) - Long-term vision for Super.
- (30:33) - Outro
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Follow Lindsay Liu:
On LinkedIn: https://www.linkedin.com/in/lindsayliu/
On Twitter: https://twitter.com/lindsayliu
Mentioned In The Episode
Super - A Productivity software for property managers.
ReactSquad.io - React.js Agency for Startups
Nikolas Chapoupis
On Twitter: https://twitter.com/nikolas_chap
On LinkedIn: https://de.linkedin.com/in/nikolas-chapoupis
EarlyNode
On LinkedIn: https://www.linkedin.com/company/earlynode
On Twitter: https://twitter.com/EarlyNode
On Instagram: https://www.instagram.com/earlynode_crew/
On Facebook: https://web.facebook.com/earlynode
On YouTube: https://www.youtube.com/@earlynode
On TikTok: https://www.tiktok.com/@earlynode
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