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Go from 0 to 25k in web traffic in 6 months: with Jakub Rudnik

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Manage episode 365271245 series 3473624
Konten disediakan oleh Yaagneshwaran Ganesh. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Yaagneshwaran Ganesh atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

In this episode of The SaaS Sprints Podcast, Jakub Rudnik shares how he in his previous role at Scribe, took the website traffic from 0 to 25k in 6 months. Jakub is currently the Director of Content Marketing at ActiveCampaign.

In this episode, Jakub covers the following topics:

  • How content marketing strategy is different for horizontal SaaS vs. Vertical SaaS
  • His scalable method for arriving at content topics and aligning it to marketing goals
  • How to measure content success, and a lot more.

If you're looking to increase your website traffic quickly and also improve conversion, then this episode is for you!

Chapters:

00:00 - Intro

01:36 - Content approach at G2 vs.Scribe vs. ActiveCampaign

05:33 - Choosing content marketing topics

10:11 - Customer language vs keyword search volume

12:25 - Content marketing approach at ActiveCampaign

14:46 - When and when not to use AI for content creation

16:48 - Content strategy for horizontal SaaS vs. vertical SaaS

19:47 - Most important content metric to measure

23:00 - Intent and conversion percentages

24:53 - LinkedIn's role in the content marketing mix

29:10 - Rapid Fire Questions

39:30 - Connect with Jakub on LinkedIn

40:00 - Parting msg: Try to find ways to solve problems with content

๐Ÿ ๐—”๐—ฏ๐—ผ๐˜‚๐˜ ๐—ฆ๐—ฎ๐—ฎ๐—ฆ ๐—ฆ๐—ฝ๐—ฟ๐—ถ๐—ป๐˜๐˜€ ๐Ÿ

SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk!

No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.

๐Ÿ’Œ Connect with Jakub Rudnik๐Ÿ’Œ
โžŸ Linkedin ๐Ÿ”— https://www.linkedin.com/in/jakubrudnik/

โžŸ The Sprinter (newsletter)
https://www.linkedin.com/newsletters/7063723586229858304/

๐—™๐—ผ๐—น๐—น๐—ผ๐˜„ ๐—ข๐—ป ๐—ฆ๐—ผ๐—ฐ๐—ถ๐—ฎ๐—น

โžŸ Linkedin ๐Ÿ”—https://www.linkedin.com/company/saas-sprints/

โžŸ Twitter ๐Ÿ”—https://twitter.com/SaaS_Sprints

#saas #contentmarketing #contentcreation

๐—ฅ๐—ฒ๐—น๐—ฎ๐˜๐—ฒ๐—ฑ ๐—ฆ๐—ฒ๐—ฎ๐—ฟ๐—ฐ๐—ต๐—ฒ๐˜€:

content marketing

website traffic

content marketing tips

the saas sprints podcast

active campaign

b2b marketing

lead generation

google search console

  continue reading

21 episode

Artwork
iconBagikan
 
Manage episode 365271245 series 3473624
Konten disediakan oleh Yaagneshwaran Ganesh. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Yaagneshwaran Ganesh atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

In this episode of The SaaS Sprints Podcast, Jakub Rudnik shares how he in his previous role at Scribe, took the website traffic from 0 to 25k in 6 months. Jakub is currently the Director of Content Marketing at ActiveCampaign.

In this episode, Jakub covers the following topics:

  • How content marketing strategy is different for horizontal SaaS vs. Vertical SaaS
  • His scalable method for arriving at content topics and aligning it to marketing goals
  • How to measure content success, and a lot more.

If you're looking to increase your website traffic quickly and also improve conversion, then this episode is for you!

Chapters:

00:00 - Intro

01:36 - Content approach at G2 vs.Scribe vs. ActiveCampaign

05:33 - Choosing content marketing topics

10:11 - Customer language vs keyword search volume

12:25 - Content marketing approach at ActiveCampaign

14:46 - When and when not to use AI for content creation

16:48 - Content strategy for horizontal SaaS vs. vertical SaaS

19:47 - Most important content metric to measure

23:00 - Intent and conversion percentages

24:53 - LinkedIn's role in the content marketing mix

29:10 - Rapid Fire Questions

39:30 - Connect with Jakub on LinkedIn

40:00 - Parting msg: Try to find ways to solve problems with content

๐Ÿ ๐—”๐—ฏ๐—ผ๐˜‚๐˜ ๐—ฆ๐—ฎ๐—ฎ๐—ฆ ๐—ฆ๐—ฝ๐—ฟ๐—ถ๐—ป๐˜๐˜€ ๐Ÿ

SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk!

No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.

๐Ÿ’Œ Connect with Jakub Rudnik๐Ÿ’Œ
โžŸ Linkedin ๐Ÿ”— https://www.linkedin.com/in/jakubrudnik/

โžŸ The Sprinter (newsletter)
https://www.linkedin.com/newsletters/7063723586229858304/

๐—™๐—ผ๐—น๐—น๐—ผ๐˜„ ๐—ข๐—ป ๐—ฆ๐—ผ๐—ฐ๐—ถ๐—ฎ๐—น

โžŸ Linkedin ๐Ÿ”—https://www.linkedin.com/company/saas-sprints/

โžŸ Twitter ๐Ÿ”—https://twitter.com/SaaS_Sprints

#saas #contentmarketing #contentcreation

๐—ฅ๐—ฒ๐—น๐—ฎ๐˜๐—ฒ๐—ฑ ๐—ฆ๐—ฒ๐—ฎ๐—ฟ๐—ฐ๐—ต๐—ฒ๐˜€:

content marketing

website traffic

content marketing tips

the saas sprints podcast

active campaign

b2b marketing

lead generation

google search console

  continue reading

21 episode

ฮŒฮปฮฑ ฯ„ฮฑ ฮตฯ€ฮตฮนฯƒฯŒฮดฮนฮฑ

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