How ClickUp grew 100x with content marketing: Melissa Rosenthal

The SaaS Sprints Podcast (Content Marketing Podcast)

In this episode of The SaaS Sprints Podcast, Melissa Rosenthal, shares how ClickUp grew 100x using content. Melissa with her strong media background, has had several successful stints across companies like Buzzfeed, Cheddar, and more. Since 2019, she has taken ClickUp's content marketing game to a whole new level. In this first episode of The SaaS Sprints Podcast, Melissa shares her story of how ClickUp leverages content, how they use PoVs and personalities to punch up their competition, their frameworks for videos, social media and a lot more. If you want to grow your SaaS and leverage content as a core growth pillar, this episode is a must listen. ➡️ ⁣Here's a quick overview of the episode: 00:00 - Intro 01:28 - Content marketing playbook of ClickUp 03:26 - Showcasing personality through content 06:40 - How to punch up heavyweight competition 08:10 - Getting buy-in for punching up 09:30 - The marketing org structure at ClickUp 10:40 - Brining in attitude & personality 11:40 - Content as a monetization model 14:20 - Content framework & framework for viral videos 15:45 - ClickUp's early all-in-one positioning 16:40 - Learnings from ClickUp 3.0 launch 19:00 - Rapid Fire Questions 26:46 - Connect with Melissa 27:10 - Melissa's parting message ➡️ Related searches: content marketing content marketing tips saas content saas content marketing content marketing strategies content marketing podcast