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How to master growth experiments: Andres Glusman
Manage episode 367783887 series 3473624
In this episode of The SaaS Sprints Podcast, Andres Glusman, the CEO of DoWhatWorks joins us to discuss how to master growth experiments. We discuss everything from how to design and run growth experiments, to doing copy optimization, and more.
If you're looking to improve your conversion, and the overall growth, then this episode is for you.
By the end of this episode, you'll have everything you need to start mastering growth experiments and achieving your growth goals!
๐๐๐๐ฃ๐ง๐๐ฅ๐ฆ
00:00 - Intro
01:20 - Why 1 out of 5 growth experiments fail?
03:18 - Why run growth experiments in isolated manner?
05:49 - When and when not to run tests?
09:48 - Relationship between experiments & bottom line
11:40 - The MeetUp case study
15:15 - Framework for running growth experiments
19:20 - Why isolate elements in an experiment?
22:00 - CRO isn't all abt changing button colors
23:38 - Building what people want is tough
27:49 - Product launches and marketing launches are different things
31:09 - Rapid Fire
41:02 - Connect with Andres Glusman on LinkedIn
41:44 - Parting msg: Hone in on the things that matter and work
๐ Connect with Andres Glusman ๐
โ Linkedin ๐ https://www.linkedin.com/in/glusman/
Also, please listen to the episode on:
โ Apple ๐ https://podcasts.apple.com/us/podcast/how-to-master-growth-experiments-andres-glusman/id1686734014?i=1000619168219
โ Spotify ๐ https://open.spotify.com/episode/1eCndoEQ7wRCQM6BNB8fcf
โ Google Podcast ๐https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/YzM4YzUwNDUtYjkzZi00OTdmLWJjYzEtZDVmYTBhYjFiODhk
โจ ๐๐จ๐ข๐ง ๐๐๐๐ ๐๐ฉ๐ซ๐ข๐ง๐ญ๐ฌ โจ ๐https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/
๐ ๐๐ฏ๐ผ๐๐ ๐ฆ๐ฎ๐ฎ๐ฆ ๐ฆ๐ฝ๐ฟ๐ถ๐ป๐๐ ๐ SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk!
No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.
๐ https://www.saas-sprints.com/
๐ฅ๐๐ต๐ฒ๐ฐ๐ธ๐ผ๐๐ ๐ ๐ ๐ข๐๐ต๐ฒ๐ฟ ๐ฉ๐ถ๐ฑ๐ฒ๐ผ๐
โ Unlock the secrets to memorable content with AI | Ryan Law | The SaaS Sprints Podcast | Ep #8 ๐https://youtu.be/MtEtbjQn2tQ
โ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 ๐ https://youtu.be/MkPwZKfRKk0
โ How often should you re-evaluate your product positioning ๐ https://youtube.com/shorts/0xJ-jg1wnt4
โ Turn your events into content - here's how! ๐ https://youtube.com/shorts/XSrmgrNh0W8
โ The Secret to ClickUp's Success Against Jira Revealed! ๐ https://youtube.com/shorts/2II8J1pMqUY?feature=share
โ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/
๐๐ผ๐น๐น๐ผ๐ ๐ข๐ป ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น
โ Linkedin ๐https://www.linkedin.com/company/saas-sprints/
โ Twitter ๐https://twitter.com/SaaS_Sprints #saas #contentmarketing #growth
๐ฅ๐ฒ๐น๐ฎ๐๐ฒ๐ฑ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต๐ฒ๐:
conversion rate optimization
growthmindset
saas content
the saas sprints podcast
demand generation
copy optimization
ai technology
growth experiments
21 episode
Manage episode 367783887 series 3473624
In this episode of The SaaS Sprints Podcast, Andres Glusman, the CEO of DoWhatWorks joins us to discuss how to master growth experiments. We discuss everything from how to design and run growth experiments, to doing copy optimization, and more.
If you're looking to improve your conversion, and the overall growth, then this episode is for you.
By the end of this episode, you'll have everything you need to start mastering growth experiments and achieving your growth goals!
๐๐๐๐ฃ๐ง๐๐ฅ๐ฆ
00:00 - Intro
01:20 - Why 1 out of 5 growth experiments fail?
03:18 - Why run growth experiments in isolated manner?
05:49 - When and when not to run tests?
09:48 - Relationship between experiments & bottom line
11:40 - The MeetUp case study
15:15 - Framework for running growth experiments
19:20 - Why isolate elements in an experiment?
22:00 - CRO isn't all abt changing button colors
23:38 - Building what people want is tough
27:49 - Product launches and marketing launches are different things
31:09 - Rapid Fire
41:02 - Connect with Andres Glusman on LinkedIn
41:44 - Parting msg: Hone in on the things that matter and work
๐ Connect with Andres Glusman ๐
โ Linkedin ๐ https://www.linkedin.com/in/glusman/
Also, please listen to the episode on:
โ Apple ๐ https://podcasts.apple.com/us/podcast/how-to-master-growth-experiments-andres-glusman/id1686734014?i=1000619168219
โ Spotify ๐ https://open.spotify.com/episode/1eCndoEQ7wRCQM6BNB8fcf
โ Google Podcast ๐https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/YzM4YzUwNDUtYjkzZi00OTdmLWJjYzEtZDVmYTBhYjFiODhk
โจ ๐๐จ๐ข๐ง ๐๐๐๐ ๐๐ฉ๐ซ๐ข๐ง๐ญ๐ฌ โจ ๐https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/
๐ ๐๐ฏ๐ผ๐๐ ๐ฆ๐ฎ๐ฎ๐ฆ ๐ฆ๐ฝ๐ฟ๐ถ๐ป๐๐ ๐ SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk!
No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.
๐ https://www.saas-sprints.com/
๐ฅ๐๐ต๐ฒ๐ฐ๐ธ๐ผ๐๐ ๐ ๐ ๐ข๐๐ต๐ฒ๐ฟ ๐ฉ๐ถ๐ฑ๐ฒ๐ผ๐
โ Unlock the secrets to memorable content with AI | Ryan Law | The SaaS Sprints Podcast | Ep #8 ๐https://youtu.be/MtEtbjQn2tQ
โ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 ๐ https://youtu.be/MkPwZKfRKk0
โ How often should you re-evaluate your product positioning ๐ https://youtube.com/shorts/0xJ-jg1wnt4
โ Turn your events into content - here's how! ๐ https://youtube.com/shorts/XSrmgrNh0W8
โ The Secret to ClickUp's Success Against Jira Revealed! ๐ https://youtube.com/shorts/2II8J1pMqUY?feature=share
โ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/
๐๐ผ๐น๐น๐ผ๐ ๐ข๐ป ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น
โ Linkedin ๐https://www.linkedin.com/company/saas-sprints/
โ Twitter ๐https://twitter.com/SaaS_Sprints #saas #contentmarketing #growth
๐ฅ๐ฒ๐น๐ฎ๐๐ฒ๐ฑ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต๐ฒ๐:
conversion rate optimization
growthmindset
saas content
the saas sprints podcast
demand generation
copy optimization
ai technology
growth experiments
21 episode
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